Focusrite is a leading innovator in audio technology, renowned for crafting high-quality audio interfaces that empower musicians, producers, and engineers worldwide. From home studios to professional recording environments, Focusrite’s products deliver pristine sound, reliability, and seamless connectivity. With the Scarlett range holding the title of the world’s best-selling audio interface, Focusrite continues to set the standard for recording excellence.
Since 2022 I have worked for the creative team at Focusrite Group as an Artworker, here is a collection of projects I have collaborated on...
Scarlett 4th Gen Adverts:
For the Scarlett 4th Generation interface, I leveraged Focusrite’s distinctive visual identity, incorporating bold design elements, striking photography, and high-quality renders crafted by our creative team. These assets formed the foundation of my advert designs, ensuring a cohesive and visually compelling presentation across both digital and print platforms. The adverts were featured in various formats, from online campaigns to print publications, including renowned music magazines like Sound on Sound, further solidifying Scarlett’s presence in the industry.
Scarlett 4th Gen Social Media:
For social media content, I maintained a clean and consistent aesthetic for promotional sales, ensuring alignment with Focusrite’s brand identity while keeping the messaging clear and effective. However, for more engaging posts, we explored creative ways to expand beyond the core visual identity—incorporating illustrations and playful design elements to capture attention and spark interest. This balance between brand consistency and creative expression helped drive engagement while reinforcing Focusrite’s presence across social platforms.
Loyola University Bayou Festival:
For Focusrite’s Bayou Beats & Soul event at Loyola University in New Orleans, I designed a poster that captured the city’s rich musical heritage and vibrant atmosphere. Drawing inspiration from jazz and soul, I incorporated bold, almost handwritten typography and a warm colour palette reminiscent of vintage gig posters. The design blended iconic New Orleans elements with bayou-inspired visuals to evoke the spirit of the region. The result was a striking, immersive composition that not only promoted the event but also celebrated the deep musical roots of New Orleans.
