Novation is a pioneering music technology company known for crafting innovative MIDI controllers, grooveboxes, and synthesisers that empower musicians and producers worldwide. With a legacy of cutting-edge design and intuitive functionality, Novation’s products have become essential tools in studios and live performances, used by artists like Radiohead, Massive Attack, Nine Inch Nails, alt-J and Fred Again to shape the sound of modern music.
Since 2022 I have worked for the creative team at Novation (Focusrite Group) as an Artworker, here is a collection of projects I have collaborated on...
Novation Rebrand:
In March 2024, we launched an ongoing rebrand for Novation, redefining its visual identity with a bold, grunge-inspired aesthetic. The goal was to infuse the brand with vivid energy, raw grit, and the rebellious spirit of the underground music scene—reflecting the artists who push boundaries with Novation’s gear. To explore this direction, I developed a series of concept designs through poster work, experimenting with texture, contrast, and dynamic typography. This collection showcases the posters I created as part of the rebrand, capturing the essence of Novation’s new visual language. The photography and renders in this collection were captured by our creative and video team.
Launchkey MK4:
This collection shows my contributions to the creative direction for the newest addition to Novation’s MIDI controller range, the Launchkey MK4. The main ad concept features gritty black and white photography on a dark, textured paper background with paper tears, incorporating elements of our ongoing rebrand, embracing that bold and raw aesthetic. Originally conceptualised by our graphic design lead, this version is an iteration of their design. Using the visual identity developed by our creative team, I crafted the rest of the imagery in this collection for social media content. I used Adobe After Effects on our 'Included Software' post, giving movement to our musical plugins to further show these in action. This ensured a cohesive and engaging representation of the Launchkey MK4.
Soundpacks:
As part of my work with Novation, I designed the cover art for a range of sound packs created for our grooveboxes. Each design was crafted to visually represent the sonic identity of the pack—whether it was retro 80's synthwave, or the twisted and moody side of dark techno. I focused on abstract textures, and vibrant color palettes to capture the essence of each sound pack, ensuring that the visuals resonated with producers and musicians using Novation’s gear. I again used Adobe After Effects to create a version with moving graphics to be able to incorporate the 80's retro visuals.
Advert Work:
I also designed adverts to promote Novation’s new product releases and promotional offers. These adverts spanned digital and print formats, focusing on bold visuals, striking typography, and dynamic layouts to capture attention.
